The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we make our remote team feel like they belong, think about acquisition efficiency instead of pure cost, refuse to accept certain churn reasons, and try to drive more customer loyalty.
Creating belonging for remote workers doesn’t have to feel like a daunting task.  Liz Fosslien and Mollie West-Duffy (via MITSloan) want to share some practical ideas to better enable your team and company during remote work.

Lincoln Murphy of Sixteen Ventures sees a distinct growth difference between companies that try to spend as little as possible to acquire customers vs. those that focus on the efficiency of that spend.

Most companies report the same reasons for churn, but they're not actionable. Instead, Chris Hicken of 'nuffsaid wants Success leaders should keep a pulse on earlier indicators of customer health. 

We take a closer look at the McKinsey Loyalty Loop with Dan Chester of MindTouch and see why owning the post-purchase experience is so important.

In Other News:  Looking for a way to recreate your game night with friends during quarantine?