The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we focus on the first mile, synthesize 1,200 hrs of CS research, get into the financials, and learn about product qualified leads.
In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought.  Scott Belsky of Adobe disapproves and wants to help us craft a great experience to activate our customers.
Ty Magnin of Appcues gathered 1,200 hours of research around customer retention strategies to put together this mega guide of 30+ resources on everything from measuring customer retention properly to exactly how to improve it.

Tom Lipscomb (via Strikedeck) shares his insights on understanding Revenue Ratios to achieve financial success.

Though not directly in the CS purview, product-qualified leads are an important component of product lead growth, which CS needs to employ if their customer base requires a one-to-many approach.  Mickey Alon of OpenView talks us through leading with your product in the pre-customer stages.

In Other News:  What's an example of a niche industry?  How about IMAX screen cleaning?