In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought. Scott Belsky of Adobe disapproves and wants to help us craft a great experience to activate our customers.
Ty Magnin of Appcues gathered 1,200 hours of research around customer retention strategies to put together this mega guide of 30+ resources on everything from measuring customer retention properly to exactly how to improve it.
Though not directly in the CS purview, product-qualified leads are an important component of product lead growth, which CS needs to employ if their customer base requires a one-to-many approach. Mickey Alon of OpenView talks us through leading with your product in the pre-customer stages.