The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we align product & CS, figure out CS leadership questions, learn change management, and get acquisition efficient.
Erika Childers of UserIQ knows we wonder how can SaaS businesses bring Customer Success and Product Management teams together, and what types of measurable goals and KPIs should they share?

Nick Mehta of Gainsight has seen a lot of hiring and career changes in Customer Success leadership.  He covers the five areas to focus on if you are hiring or searching for your next leader.

When someone buys your product, you've only checked one box in their road to success.  You also need to enable their people and processes to align with your product.  Zendesk takes us through the buzzword of Change Management and how to approach affecting change for your customers (or yourself).

If you can convert more customers, faster, AND increase what they pay you initially, you're on your way to much improved CAC efficiency.  Lincoln Murphy of Sixteen Ventures educates us on how improving your acquisition efficiency helps drive your growth.

In Other News:  Do you think that the data you generate on Facebook belongs to you?  Members of the Senate do.