When someone buys your product, you've only checked one box in their road to success. You also need to enable their people and processes to align with your product. Zendesk takes us through the buzzword of Change Management and how to approach affecting change for your customers (or yourself).
If you can convert more customers, faster, AND increase what they pay you initially, you're on your way to much improved CAC efficiency. Lincoln Murphy of Sixteen Ventures educates us on how improving your acquisition efficiency helps drive your growth.