Often in the churn vs. growth debate, growth (ie. sales) usually wins out. Tomasz Tunguz of Redpoint Ventures brings his thoughts to the table, including how company stage plays a part in the prioritization.
Help content can be a very impactful tool as it's investment is small but it's use can be widespread. Zara Burke of Intercom helps us go beyond bland FAQs with tips for writing help content that informs, motivates and really sets your customers up for success.
A bad churn rate is like filling a leaky bucket: hard work will only regain what you lost, at the cost of actual growth. Brian Bimschleger of Digital Telepathy shares tips to stop losing customers with UX improvements.