Do you know your worth to your company? Do your bosses know? What if you had metrics that showed, in black and white, just how much value you bring to the table? Nicole Elizabeth DeMerè has those metrics and more to help you get your next raise.
Tech startups often make the mistake of assuming who their customers are without really digging in. Alex Turnbull of Groove talks about his past mistaken assumptions and how adjusting them has paid massive dividends for his company.
Don MacLennan of Bluenose raises the point that for most companies, customer data is disjointed among different systems (billing, crm, support, etc), and talks about how you can start to combine this data to get a complete picture.
Knowing your customer's lifecycle stage is great, but what's even better is understanding the challenges and best strategies for each. Kevin Garcia of Totango brings together the definitions, advice, and resources for each lifecycle stage.