What % of lifetime value for a SaaS customer is gained in the initial sale? Lincoln Murphy of Sixteen Ventures feels that too many companies mostly focus on the upfront close even though the majority of the value comes later.
Though mostly utilized for Sales, the case study tends to fall to Customer Success to create. Carly Stec of Hubspot has the template to help you create a kick-ass one that will help convert.
This week's deliriously excited video: Though only having 330k people in the whole country, Iceland managed to advance in one of the world's biggest soccer tournaments, the Euro Cup. Listen to their announcer completely lose his shit and try not to smile.
This newsletter is curated byAlex Bakula-Davisfor your reading and CS pleasure. If you have any content you'd like to submit or suggestions, drop me a line!