The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week is about getting rid of bad leads early, the tools of the trade, why you can't hire Batman, and customer personas.
Andrew Tate of InsightSquared goes into the reasons why it is vital to disqualify leads.
Nichole Elizabeth DeMeré of nicholeelizabethdemere.com provides a look into the tools that different Customer Success teams use, but cautions that a tool-first perspective is not the right way to approach CS.
Matthew Klassen of Gainsight knows hiring CSMs can be tough, and provides some guidelines on what to look for when interviewing to help find your "Batman".
Jennifer Havice of ConversionXL makes a case for creating customer personas, as well as some examples of how to gather data to create your own.
Weekly piece of useless knowledge: Austin's Solid Waste Department voted to rename themselves as the The Fred Durst Society of the Humanities and Arts.
This newsletter is curated by Alex Bakula-Davis for your reading and CS pleasure. If you have any content you'd like to submit or suggestions, drop me a line!