LTV (Lifetime Value) is an important metric for decision-making in a company. But measuring LTV is a bit tricky and you can easily make mistakes when calculating it. Oleg Yakubenkov of GoPractice has seen too many errors and wants to help us avoid our own.
If your company is early stage, Customer Success' biggest priority is to facilitate the customer feedback loop and help find product market fit. Omar Nasser has a guide to operationalize this process to ensure you are building a useful tool.