The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 Customer Success articles intended to help improve your CS skills and understanding.
Gabe Weisert of Zuora gives an overview of Carl Gold's (Chief Data Scientist of Zuora) new book on fighting churn with data, and the inherent difficulties in it's prediction.

Keeping your existing users is much more cost effective that finding and converting new leads, but the average business mailing list loses 25% of its subscribers every year.  Alexa Lemzy of Predictable Revenue goes over some effective strategies that high touch CS depts can use to reactivate.
Building a company is challenging, and creating a customer-centric company is even more so.  Erika Villarreal via Queen J Consulting shares why customer success should be a part of every company's DNA and tips on building it into the bones of your org.

How are failed payments and involuntary churn connected? Enter dunning management.  Weav fills us in on an often overlooked, but critical component of churn.

In Other News:  How much money is there in Christmas trees?